SMM: In the 2020s, It Can Be More Important Than SEO

Search Engine Optimization (SEO) has traditionally been the cornerstone of digital marketing. However, with the phenomenal rise of social media platforms, Social Media Marketing is quickly gaining ground. In the 2020s, as businesses reimagine their digital strategies, their relevance is becoming undeniable, even possibly surpassing SEO in importance. Here’s why:

Social Media’s Growing Ubiquity

As of 2021, the number of social media users worldwide is estimated to be 4.48 billion, a number that’s only projected to grow. This vast user base presents unparalleled opportunities for businesses to reach, engage, and convert leads.

Driving Traffic Through Social Sharing

While SEO is primarily about making your website discoverable in search engines, SMM can push your website’s visibility and visits through significant social sharing. Every like, share, comment, or retweet can amplify your web content’s reach and could lead to more visits, a role that SEO doesn’t directly fill.

Leveraging Influencer Marketing

Influencer marketing has become a critical part of many social media marketing strategies. When influencers with a substantial follower base promote your brand, it can significantly boost visibility and credibility. SEO can improve your search rankings, but it can’t provide the same level of direct social endorsement.

Real-Time Engagement

One key advantage of social media marketing over SEO is its ability to facilitate real-time engagement with audiences. On social platforms, businesses can easily respond to comments, address concerns, and interact with their audience in a personal, immediate way. In contrast, SEO focuses more on bringing traffic to your website—a more passive, less interactive approach.

Building Brand Loyalty

Consumers more readily associate brands they follow and engage with on social media, and this helps build brand loyalty. Regular updates, prompt responses, and engaging content create a personal connection that SEO, centered on search engine algorithms and keyword optimization, doesn’t typically foster.

Platform-Specific Advertising

Social media platforms offer advertising tools that let you target your audience more precisely based on age, location, interests, behavior, and even the network of friends. SEO, while crucial for visibility on search engines, can’t offer this level of specific audience targeting.

Constantly Updated Content

Social media platforms are designed to deliver fresh content, and platforms’ algorithms prioritize this. Unlike SEO, where some evergreen content might remain relevant, social media marketing necessitates regular content updates, keeping you top of mind for your followers.

The Ability to Go Viral

SMM presents the opportunity for your content to go viral. A carefully crafted and shared message can reach millions of users within a short time. SEO does aid in greater visibility but doesn’t guarantee the rapid, exponential exposure that a viral social media post can provide.

Does Search Engine Optimization Work On YouTube?

SEO is a strategy used to increase the visibility of your website in search engines. It’s an important component of getting more traffic to your site and YouTube channel. But does SEO work on YouTube? Here are some things you need to know about how SEO works on YouTube:

Use SEO to Make Your Site More Lucrative

SEO is a process of improving your website ranking and visibility in search engines. It’s used on websites to help them rank higher and show up at the top of SERP’s (search engine results pages).

It’s also used to improve your website’s visibility in search results, so that when people look for something specific on Google or other search engines, your site appears near the top of their list of results.

SEO Is Used On Websites To Help Them Rank Higher And Show Up At The Top Of SERP’s

It’s a long-term strategy that involves optimizing your site, creating relevant content, and building backlinks.

For example, if you want to increase your website’s ranking in Google search results, you would use search engine optimization techniques like keyword research (to find out what people are searching for) and meta descriptions (to describe what your page is about). You can also add keywords into the title tag or description tag fields when uploading videos onto YouTube so that they show up when users search for those terms on Google or YouTube itself.

The Video Title And Description Are Key Components Of SEO On Youtube

The title and description of a video are crucial components of SEO on YouTube. They’re important for search engines, but they’re also important for people watching videos. You should optimize your titles and descriptions so that both humans and search engines can understand what your video is about.

  • Titles should be short and sweet; ideally less than 70 characters long
  • You should include keywords in your title tag (the text that appears in search results) to help boost rankings in Google’s algorithm
  • The first three sentences of the description should contain key terms related to the topic of your video so that viewers who land on it via organic searches have some idea what they’re getting into before pressing play

Using Keywords Within The Title And Description Increases Visibility Of Your Video In Search Results

The more times you use a keyword, the better. You should also use an search engine optimization tool to find the best keywords to use in your descriptions, titles and videos themselves.

  • Use your keywords as often as possible throughout your description (initiate sentences with them).
  • Include at least one keyword in every paragraph of text on your page (use boldface or italics if necessary).